Insidious Poster Analysis

Insidious was released in 2010, and their box office made £53,991,137. The plot is about a family looks to prevent evil spirits from their house at first, but turning out to be their comatose child in a realm called The Further. 

In the front cover is the main character, the little boy who is in a coma but he’s really trapped. In the photo his eyes are wide open as if he’s processed, his facial expression shows he’s not himself at all. In his eyes there is white writing saying “insidious is” probably meaning him, the spirits are taken over.

Furthermore, the house in the background is the last house they moved to, which the selling line “It’s not the house that’s haunted”. The houses play a huge part in the film because things start happening and they keep thinking it’s haunted, but in the last house they noticed it’s the boy.

The front has clear bright red writing that suggests danger and evil, which goes with the actual front because it’s tall, and the ending is sharp (a typical horror front but different). The front also looks very intense.

I think the target audience for this film is young adults because it’s the directors from Saw (James Wan), which his films are very jumpy and tense.